I have developed a range of projects in the field of new media, including VR and AR experiences, as well as participation in design events and exhibitions where I presented concept-driven work. My approach combines strong conceptual thinking with UX/UI principles to translate ideas into structured, user-centered digital experiences. I focus on creating intuitive and engaging interactions that align with user needs while also supporting product and brand objectives. By bridging creativity and functionality, I design experiences that are not only visually compelling but also purposeful, scalable, and relevant in a technological context.