PASOS PAUSADOS
A new foundation dedicated to caring for elderly people at risk and those abandoned in Colombia.
The foundation lacked a digital platform
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Difficult for potential donors to invest
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Difficult for volunteers to get involved.
UX Role
I designed the full digital experience:
Website and mobile interface, focusing on clarity, accessibility, and emotional connection.
Target Users
Potential donors, volunteers, and individuals seeking support from the organization.
What do I bring?
The goal was to increase visibility and facilitate user engagement by simplifying access to information and donation processes.
I designed a clear user flow that allows users to:
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Understand the mission quickly
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Explore ways to help
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Register as a volunteer or donate in a few steps
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The platform focuses on usability, trust, and emotional connection.
Design Desitions
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I reduced the number of steps required to register as a volunteer to make the process faster and more intuitive.
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I prioritized visual hierarchy to guide users toward key actions such as donating or joining.
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Soft color tones and imagery were used to create a sense of trust and empathy.
Duration
9 months
Project develop
Adobe XD
Workpress
I did the process in all
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Mokup
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Prototyping
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WebPage Design
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(Additional professional photographs)
"This project taught me the importance of designing for clarity and accessibility, especially when working with sensitive user groups.
I learned how to balance emotional storytelling with usability to create meaningful digital experiences".